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Clearway Financial

Zimmz | Tue, 07/23/2013 - 20:31

Brief from client 

Financial Company Jamaica/South Africa Based

Clearway Financial Company

7 Comments

willsimao's picture
37 pencils
willsimao | Tue, 07/23/2013 - 20:41

Up is well built, but is too cliche. I would try a different idea, if you had to use the arrow, will have to make something different, innovative. oh.. try to remove gradients, it's looking like 2009-2010 designs.
Good luck!

Zimmz's picture
5 pencils
Zimmz | Tue, 07/23/2013 - 20:50

this was actually their concept i just put it on canvas lol if it was up to me it would have been totally different. but yea totally their idea/mock up.

Stephen Fitzgerald's picture
405 pencils
Stephen Fitzgerald | Tue, 07/23/2013 - 20:53
Idea
updown
Colors
updown

The kerning is pretty off, Clear is squashed together with more space in way
the font choice is ok, i feel there might be a better modern style font that you can use. The symbol is ok as well maybe more spacing in the bars and maybe have the arrow sharp instead of squared off / flat at the top?

Over all im like its "okay" not loving it but its alright. :)

Zimmz's picture
5 pencils
Zimmz | Tue, 07/23/2013 - 20:55

thx much so the arrow could be less square?

Stephen Fitzgerald's picture
405 pencils
Stephen Fitzgerald | Tue, 07/23/2013 - 22:32
Idea
updown
Colors
updown

I think it can be more refined.
i played with the kerning a little and adjusted it to my eye.
added the point on the arrow and spaced out the bars more... I think it has a better flow/feel to it?

Zimmz's picture
5 pencils
Zimmz | Tue, 07/23/2013 - 22:39

yea makes sense the thing is they wanted the bars to be somewhat connected and not spaced out and the wording to fall under the clearway... as i said their concept i just put it on canvas... but thx though appreciate it

mahayni's picture
195 pencils
mahayni | Tue, 07/23/2013 - 23:21

I would loose the gradient and the red horizontal line.

I think, there's no point of asking for critiques if you are just doing what the client ask for :)

Version history

  • Version 1

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    • C 100%