Annai Pharmacy
eastonmedia | Fri, 10/18/2013 - 08:18
Brief from client
Annai Pharmacy is a Advanced Pharmacy Center located in Chennai OMR. its a hub of all kind of medicines.
01. It is more futuristic iconic logo
02. The icon represents a capsule
03. And also we can find the letters ‘A’ & ‘P’ from the
orange part of the capsule
4 Comments
I think it is a good start, but needs to be tightened up a little bit.
I would suggest you remove the gradient, and you do not need the (24/7)
also maybe try a non-italic font and decrease the kerning.
I agree with mahayni. In addition to that, remove the drop shadow and choose a different font. I don't really read futuristic or iconic from anything in this.
Is a good fast logo, but i think what you start in illustrator and you need start in paper. The colors are not the best and you have many objects for separate. You need less objects. because the people need iconic things need see and know quickly who is that. Sorry for my english is not my lenguage. Good Luck
The P in the A idea is good, but that symbol fails to deliver. I didn't see the A before I read your explanations. The tilted thing doesn't help either. And the TM is almost as big as the24/7 thing. And yes, that drop shadow has to go, or at least make it not blurry.
I like the font and color though. The kerning could use some very subtle tweaking, thought it's not too bad.
I would create a new symbol keeping the P in the A idea.