Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Traction Control

halfwits | Sat, 12/14/2013 - 05:23

Brief from client 

Traction Control - Boost Your Online Presence

Creating business traction through design and SEO services.

3 Comments

Shawali's picture
1378 pencils
Shawali | Sat, 12/14/2013 - 10:45
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I'm not a fan.

I read "traction ontrol".

The symbol is not centered, it tickles my OCD and the play it's placed complicates the logo more than anything.

The font are a bit boring ie not really dynamic for this type of client.

halfwits's picture
halfwits | Sat, 12/14/2013 - 17:17

Appreciate the thorough critique.
Waiting for a couple more reviews and then Im gonna make some changes.

1. Gonna address that 'C' issue.
2. Any suggestions for placement of the brandmark? IMO when using the type to determine play of the brandmark, it seems confusing to use anything other than the first letter.

This is also my first time playing with highlights and a bit of a 3D feel.
If you have any notes on that, I would love to hear.

Jon Askill's picture
52 pencils
Jon Askill | Sat, 12/14/2013 - 16:56
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I agree with Shawali.

Also, the 'speedometer' doesn't say traction control either, let alone anything to do with seo or the like.

Version history