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Ditto

Brief from client 

A logo for a print and copy company.

I'm putting this up here for feedback because I'm a bit stuck at the moment - I like the simple little ligature and simplicity of this but feel its lacking some pizaz. Suggestions / opinions etc welcome.

6 Comments

Jrolfie's picture
Typography
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I like the type used for your ligature, but I'm just not sure if really speaks printing to me. My mind keeps going to Kleenex, especially with the soft blue version, but that's not to say the color choice is bad. I like the last version you put up though! I'd just keep exploring and look at printing logos that are out there to get more inspiration. I don't think you really need "pizaz"

heymie15's picture
28 pencils

I keep trying to make out a shape with the two t's into something that relates to printing and/or copying, maybe that's what's throwing me off. I don't really have a negative critique, I really like the ligature and your kerning is nice and tight. Everything looks sharp, but it doesn't have any context in relation to print and copy.

andres orozco's picture

look at this Colombian brand of a company that makes briefcases

jtrumm's picture
24 pencils
Idea
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I'm glad you didn't go with an obvious "printer" name with the CMYK printer symbol. I think Ditto is different enough to grab attention, but not so out there that people will be confused.
The double Ts definitely say "ditto" to me! And I almost see the "i" as a figure screen printing, not sure if you were going for that or not.
I think the color might be a little soft. I'm just thinking for signage and stuff.

unterm rad's picture
91 pencils
Idea
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Typography
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Colors
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Love this. The type style is fun and easily reproduced. I like the hash line drop shadow, and the softer periwinkle blue color in one of the other versions. Combine those two versions, add your subcopy, and you've got a winner. The retro-font and color remind me of mimeographs, which would be a very subtle tie-in for a copy shop.

carlos94587's picture
3 pencils
Idea
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Symbol
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Typography
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Colors
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Love it!
I like the flat option.
It looks friendly, I don;t think you need the tag (print & copy)
Explore some colors instead of the blue, it looks weak.

Best!

Version history