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Featherweight

Brief from client 

Independently owned cosmetic line.

Represents a fresh start, out with the old and in with the new! Uplifting, airy and colorful. Natural and vegan cosmetics/skin care.

14 Comments

geidson.silva's picture
11 pencils

This is a logo?

Brookston's picture
4 pencils

This is a critique?

webhunter's picture
47 pencils

pwnt

JonAtkinson's picture
217 pencils
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LMAO

geidson.silva's picture
11 pencils

R: This is not a logo. Brookston Jocker.

Maam Pope's picture
14 pencils
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How will u use it?

MalRay J.'s picture

As stated, it is for a natural and vegan cosmetics/skin care line.

Rafaelizondo's picture
10 pencils
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this cute, but women really want to be associated with a peacock feather?

But generally I like your logo, maybe the font is a little unreadable if you make small the logo, but this can be fixed.

Good Luck

MalRay J.'s picture

Peacock feathers are a symbol of renewal and immortality. Who would want to be associated with that?!? :) I will play with different fonts, I am not sold on this one either. Thanks!

Alexi Vasiliou's picture
54 pencils

They are also a symbol of bad luck.

JonAtkinson's picture
217 pencils
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The colors and typography are beautiful but you should finish the ligatures. I worry that the feather is too large. If you go this direction you will need an alternate version/versions with either just the wordmark or a set including a smaller feather where imprint size is concerned.

MalRay J.'s picture

Thanks for the input! I will play with different layouts and see where that takes me. I think the font needs work as well.

JonAtkinson's picture
217 pencils
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I think the font is great but the ligatures between the i and g and the h and t are missing leaving those parts disconnected. Try adding that and see where you're at.

Uzes's picture
5 pencils
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i think is pretty nice, like the colors, type and idea, i just think with that kind of type you can play a lot more, maybe having it like less straight, some soft curves might look great cuz' the feather makes me think in something free and light and nice, soft easy you know what i mean? haha…

also like the others said smaller feather, maybe some other position.. i think is nice tho...

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