Next Generation Fitness
jaYoung7 | Thu, 01/30/2014 - 23:28
Brief from client
Am in sixth form doing an A Level Graphic Design course, so this is kinda the beginning of my logo design. Design brief is "The firm 'Next Generation Fitness' are launching a brand new chain of modern fitness centres. Create an effective logo that portrays the companys modern clean image".
Further development, Please be free to criticise.
Is it to complicated????
see below post for further concept. Idea is NG FITNESS is main brand name, and i'll change 'FITNESS' to whatever the name for signage, therefore the whole brand would be carried through.
Thanks
16 Comments
One example of concept.
:-)
I may have given you all thumbs down but I'm not trying to be harsh with you but help you along. There is nothing necessarily wrong with this design, it is just very mediocre and boring. Fresh and simple doesn't mean boring. Work on making a branding of the text and then a symbol that can stand on its own a represent the company. This is a great starting point but push yourself to think outside this box.
Sorry, I didn't comment on previous versions, a lot of people having done so already. I add nothing more to add.
Now, the wrongest thing about this new version is obviously the mirrored symbol, which is über redundant and pointless. It's already pretty weak and flimsy on its own.
And then the terrible kerning, which really shows with thin and wide tracked fonts.
I think you need rethink the whole think. The symbol needs way more thinking and sketching. Check out a lot of gym logos before restarting from scratch.
Good luck.
To my eye the W is too far from the O, the OR is too close and the OU is too close. But I'm not exactly an expert.
(As someone who has been setting type pretty regularly for about a year now, I'd like to point out how frustrating it is to receive the comment that something is badly kerned without further explanation. If I could "see" bad kerning, it wouldn't be badly kerned to begin with.)
The kerning is all over the place in general and, while not everyone here is intermediate or advanced, if you don't understand a common industry term like that, (not to be insulting) the constructive move would be to do a quick google search and read up. We're all here to learn and grow from each other but we're all still responsible for our own trade. Also, if the original poster is unclear they could simply ask. ;)
I didn't say I don't know what bad kerning is. I said that saying "bad kerning" isn't very helpful if you can't see it yet. Giving some tips about what is too loose and what is too tight is more helpful than simply saying something is badly kerned.
i know what kerning means, and i thought that would come up, even though i tried to sort it out, guess i just need some more learning. i spaced each letter evenly from the edge of each letter, and i measured it a few times, but it still looks terrible!!
Thansk for the critiques everyone, i am seeing this is not so good this logo!!
I apologise for not having good news either. For fitness you want to symbolise strength and dynamic. Maybe some appeal to the ego. This comes across to me as an attempt to market some thin health tea for new agers.
To the point about strength, maybe thin and rounded fonts isn't a particularly appropriate path to go down.
There are certainly some strong rounded fonts out there. Beyond that Spanish design school stick-men don't help either.
maybe you like that shape of a person, and now you have mirrored it.
Afraid to say that it is way over used and it have no impact even if it is repeated.
As said before, try something completely different.
I will be honest.
Lose the stick figure completely. It looks like a sign for a preschool.
Start from scratch with a completely different idea than a person. That's the obvious choice.
thank you. i have had a friend say it looks like a play school symbol so thanks!
for fitness i would choose something with less negative space. Like a more heavy font, something that depicts strenght, because the thin font is just like " come and get slim" but slim is not necessarily "fit" and we talk about Fitness.
get rid of the stick figure
take your time looking for fonts
think what comes to your mind ( and other´s mind) when thinking about fitness, work out, etc. and to help you sketch again...from zero!
Ive seen all the versions, and do not feel the symbols are working for your concept. I would honestly start from scratch.
Good Luck
I think you should do some research and then try to make something very relevant to this.
http://www.amazon.com/Beating-Patellar-Tendonitis-Treatment-Pain-free/dp...