kmon

English please.

I didn't understand very well what you do guys but this logo looks too childish to become agents of global change, from colors to the idea of using "cubes"
And also looks a little bit... messy.. that's not good if you want to comunicate a teamwork

While I really think that it's great that 14 people came up with this idea and were motivated in developing a brand, I think this is a great example of how important a design-oriented person is in a team when building a brand, someone who knows how to effectively project your ideas in a meaningful way and come up with a visual solution that is easy to understand. If you don't mind, I would like to pick apart your logo and show you some key elements that are missing that explains why you are getting negative feedback on your design. And I just had my french fries, so please excuse me for the paragraphs - I'm pumped!

1. What is "KMON?" You said it is a tool used to develop projects. By that I am assuming that KMON is a logo for a company that builds teams to work on projects. KMON phonetically sounds like nothing that relates to what you guys do. In short I'm sure a lot of people would agree that when they hear "KMON" they don't think of "Group" or "Team" or even "Togetherness." To throw you a bone on this (I'm feeling generous) you can use it as a play on words and make your logo an actual Caiman, then play on that towards your brand. I have no idea how that would make sense though.

2. In that case, my mind is forced to believe that the letters stand for something. What does KMON stand for? Does it stand for anything? A common problem that focus groups tend to have is that when everyone starts agreeing on something despite everyone's lack of design potential, it goes more for the benefit of the group "experience" than it does for the sake of the brand. To me, it sounds like all 14 of you guys had a get together over some beer and steak fries and threw out a name and was like "Hey! Let's brand that! Sounds cool!" without putting much thought into it other than that was your "Name to remind you of that one time you all got drunk." Not to say that this is what happened. But You will have to understand how people may ask you what does KMON even stand for? Which seems to be a roadblock that you all are trying to pass atm.

3. Jack hits it out of the ballpark on this one. You all are trying to make a brand that is to be global, well known, and for a pretty corporate audience (we're talking about companies getting together here). Not to be blunt, but cubes are perhaps the most generic and uninteresting symbol ever invented for a logo, and perhaps one of the more difficult shapes to make eye-catching. Slapping some blocky text on some cubes doesn't communicate a good message on your company, which makes it all look rushed as well. Also jack points out that its messy, and I agree. Your fonts are all varying in white-space, which makes it look unorganized. Remember, teams work best when they're what? In order. Working together. So when even your own logo's letters aren't working together, that's saying a lot about your brand.

4. The colors look like google, so think of a better color choice. And to be honest with you, Google's logo isn't really famous because of it's design, but because of how well known they are. I wouldn't even consider their logo as inspiration for your brand, as their colors were chosen as a way for them to say that they "don't follow the rules", hence the addition of green. 2 colors would be fine.

5. You would consider probably starting from scratch after getting inspiration from sites like logopond.com and drawing a few designs on paper before even touching a keyboard. At this stage, your brand is too unpolished to even know what you guys have as a focus. So after you set a clear purpose for what you guys do and plan to achieve, then begin the design elements to reflect that.

Keep at it!