logo for a industrial designer alternative idea's
MatthewW | Fri, 10/10/2014 - 13:56
Brief from client
the alternative idea's for my logo as an industrial designer 1st year student
logo idea with a selfmade font and just my initials and first name
10 Comments
Is there an idea behind the slashes through all of the text? Currently, they're making it hard to read and feel somewhat arbitrary. A logo should be quickly read/understood/recognized. If you're using your initials and want to include your name, I would include both first and last because the connection with the MW is lost without a word starting with a ‘W’. But, honestly, I think you can get away with just the initials.
Don't give up—keep up the good work! ^^
A few tips from David Airey's excellent book “Logo Design Love” which I think are important for you to keep in mind:
10. Work in black and white
No amount of fancy gradients or color choices will rescue a poorly designed mark.
By refraining from using color until the end of the process, you and your client are free from distractions of a preference for, say, green, which leaves you free to focus on the idea.
12. Remember legibility
The public most likely will glance at the logos you design for only a second or two before moving on. So legibility is key, especially when the brand isn’t well-known. For instance, a client’s handwriting may look pretty, but if most people can’t read it immediately, then don’t consider using it as a logotype.
17. Aid recognition
Keeping your design simple makes it easier for people
to recognize it the next time they see it. Consider large corporations like Mitsubishi, Samsung, FedEx, and BBC. Their logos are simple in appearance, and they’re easier to recognize because of it. Keeping it simple also allows for flexibility in size. Ideally, your logo will work at a minimum of around one inch without loss of detail.
18. Test at a variety of sizes
Try printing your work to ensure it’s clean, with a good level of contrast on paper, and not pixelated. But don’t just print a single logo. Replicate the design at a range of sizes and colors for variation. There’s no point in using a full page of paper for just one tiny design.
23. Don’t be afraid of mistakes
Everyone makes mistakes. Learn from them, and move on.
I honestly think that was the most helpfull post I've read on here so far!!! I was struggeling really really hard on the self made font for my last name, which is waanders, and that's why I left it out. the slashes are there to make the logo somewhat more dynamic but I suppose it is not working that way. I'll try to delete the first name or add a last name (probably the first one though) and get rid of the slashes and instead put something else in or work a little bit more on the font to make it more dynamic. thanks for the support either way, and i'm looking forward to better this logo
I'm glad I could be so helpful! Your ‘M’ and ‘W’ gave me an idea you may want to explore and play with:
going to play with it, excellent idea. only thing i want to add to it is a little bit of color. also is the book you're referring too (logo design love) worth buying?
I'm glad you like my idea! The book I was referring to is definitely worth buying. I also highly recommend “Thinking with Type” an excellent resource on typography.
read some reviews, think I'm going to buy it. as it seems to be a good starting point for a great hobby/job. maybe i can use the stuff i learn to make a bit of money which, as a student, is always welcome. End of the story i learnt here, I've got good ideas, need to keep them simple, work on the execution and keep up the good work
Excellent feedback :-)
I like the blue and the purple together!
This would look better without any white space at all I'd wager...
hmm...
Okay, a little white space.
Here - Alternately, keep the lines, but make them just different shades to make the letters read better.
wow awesome logo cheers , im from http://www.resultstime.in/
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