Tree Clean
Brief from client
This is a practice made up brief. The company is an environmentally friendly cleaning product that focuses more on the fact that it cleans first and foremost before it is environmentally friendly.
So the message to convey is harsh cleaning first and foremost with a subtle hint that it is a green product.
So with it being made up no reference was provided so its just going on how I think the message can be communicated.
The symbol I wanted to combine the two by mixing a toilet brush with a tree just to try be a bit clever with it and try make something unique.
The text I chose it cause it felt right with the symbol as it was clean to read and has subtle angles on the tips which I felt worked with the tips of the brushes.
I chose those colors because during my research a lot of the images that I had collected that related to clean had blues and greens in there so to me it felt 'clean'
Feedback would be very much appreciated
Thanks
2 Comments
- I think this idea has more potential than the other.
- You don't really need the three symbols, one is more than enough.
- Perhaps a different colour than 100% Cyan? Not only is is harsh on eyes, it is also default and overused.
- Speaking of default looking, that font looks pretty default. Try to experiment with fonts and get something that fits the company more than this.
I like the feather duster idea, but it's hard to see.
ALL CAPS ARE NOT IN MY BAG.
MAYBE SOMETHING LESS SCREAMING' BUT AS ROUGH.
=O)