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AMS modified

paintedjeff | Thu, 08/25/2016 - 05:07

Brief from client 

company that builds modular home communities, their clientele is wealthy elites, and large real estate developers

changed the S significantly to match other letters. changed lower typography.

9 Comments

paintedjeff's picture
30 pencils
paintedjeff | Thu, 08/25/2016 - 05:13

also trying it without gradient

xKillswitch's picture
424 pencils
xKillswitch | Thu, 08/25/2016 - 15:06

Looks great without gradients, definitely go this route.

You're on the right track here. I know you're afraid the S will look like a Z if you straighten the lines. Maybe add 45 degree angle lines that connect the middle line with the upper/lower ones? Just transition it a bit. I can sketch it if I didn't explain that well.

Good luck. Looking better!

paintedjeff's picture
30 pencils
paintedjeff | Thu, 08/25/2016 - 21:19

a sketch would be great, cause not sure I follow!

xKillswitch's picture
424 pencils
xKillswitch | Thu, 08/25/2016 - 21:49

No problem.

paintedjeff's picture
30 pencils
paintedjeff | Thu, 08/25/2016 - 23:06

ah! got it. thanks.

paintedjeff's picture
30 pencils
paintedjeff | Thu, 08/25/2016 - 23:06

ah! got it. thanks.

Waffles's picture
233 pencils
Waffles | Thu, 08/25/2016 - 17:15

Looks much better this way!

M@'s picture
345 pencils
M@ | Thu, 08/25/2016 - 09:57

sorry only just seen this! see my comment on the last version.. I will add that the version without gradients looks pretty cool

paintedjeff's picture
30 pencils
paintedjeff | Thu, 08/25/2016 - 21:26

thanks.

Version history

  • Version 1

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.