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fashion uk

erkgrsy | Fri, 05/17/2019 - 16:47

Brief from client 

fashionuk

2 Comments

erkgrsy's picture
erkgrsy | Fri, 05/17/2019 - 16:48

fashion uk

vk-des's picture
vk-des | Sat, 05/18/2019 - 19:53
Idea
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Symbol
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Typography
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to me it reads 'fast?hion uk'. I think the overall shape of the logo is nice. I think connecting some of the letters but not all are hurting this as well. When I think fashion, I usually think bodoni styled typeface or geometric san-serifs. This type feels techie.

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