Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

ICA Logo

kevismename | Wed, 01/29/2020 - 21:18

Brief from client 

An old customer of mine is looking for a rebrand. I have already aired my opinion of their new idea from a new agency, but would be interesting to see what the brand community thinks of it. Feel free to be

2 Comments

Jon Askill's picture
52 pencils
Jon Askill | Thu, 01/30/2020 - 15:46
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Hi there,

Well I'm baffled by the symbol/top graphic part, which is highly ironic considering that these are communication advisors.

There may well be an idea/concept here, but the trouble is that I'm not getting that idea. it's just lost if there is one. I'm glad that you didn't state the name of the company because it might've affected the way that I saw the top bit, but as it stands, I can't see the name of the company with this identity.

I'd go back to the drawing board in terms of both idea and then execution.

seanharman01's picture
seanharman01 | Fri, 02/21/2020 - 17:32
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I agree with Jon. I have no idea what the top part is supposed to say. If the shapes and lines are supposed to look like letters, they need to be spaced further apart so each letter can be identified. Right now they just look like the old keyboard emojis :*-(

Version history