Nuevo logo para una empresa de guías de viajes
Brief from client
Versión de logo creada para la web de viajes https://www.noimportaeldestino.com dedicada a la creación de guías turísticas de las ciudades más visitadas por viajeros de todo el mundo. Expertos locales dan recomendaciones y consejos para explorar los lugares más interesantes de distintos destinos así como ofrecen otro tipo de información práctica que es necesario conocer para aprovechar al máximo el viaje.
El diseño está basado en la Rosa de los vientos que indica los puntos cardinales en un mapa y que hace referencia a la filosofía de la empresa sobre el ideal de viajar sin importar adonde, sino la experiencia en sí. Además, se han utilizado elementos que trasmiten una sensación de seguridad a los usuarios que utilicen los servicios de este empresa, como la forma circular del plano y el color verde turquesa, que es uno de los colores establecidos en la guía de estilo de la marca.
2 Comments
Can you please
1) Present your logo in English, so everybody can understand and be part of the conversation.
2) Remove the link so we know that you posted this to get valuable feedback on your work and not to advertising some business.
Gracias!
I think this logo is OK, it has some strong elements but others are problematic. There is a lot of detail in the mark, which may not reduce in size very well.
To me, it has a little bit too much of a pictorial feel (too much detail), which makes me question whether it's a logo. The N S E W letters are very small, and will be lost in smaller sizes: I don't think you need them. I'm not fond of the green ring around the blue earth, it doesn't really make sense to me and I don't like the combination: I don't think you even need the green ring around it. This may just be personal preference but I don't feel it's adding anything meaningful.
It was hard to vote on this because overall I think it's clean, but it's lacking something... special. I think you have a good eye for typography though, and the work is very clean. You just need to be a little more creative, and think about why you are making certain design choices.