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Boundless Empire

JellybeanJords | Mon, 06/12/2023 - 16:11

Brief from client 

Looking for advice on our logo for a apparel company we are starting

2 Comments

Shawali's picture
1379 pencils
Shawali | Mon, 06/12/2023 - 16:59

Mmmh there's not much to say without seeing how this logo behaves within the broader branding guidelines.

Personally, it doesn't do much to me. It looks very aggressive with those pointy ends.

It looks like it's been done directly on screen, without any prior research and sketching.

xKillswitch's picture
424 pencils
xKillswitch | Mon, 08/07/2023 - 22:59
Idea
updown

Is the brand "Boundless Empire?" The icon doesn't convey anything of the sort to me. Even if you're going for something totally abstract, it should still invoke an idea within the abstraction. The best thing I got out of this was a Native American teepee.

Version history

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