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Apple Concepts

Brief from client 

Logo to identify the new Apple Concepts company.

1 Comments

Insight Enterprises's picture
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It just looks robbed from apple somehow, the shape of the apple is virtually the same, yes apples do only look a certain way - granted, but just looks to ripped off. Perhaps a bit more detail in the brief would help us figure out what this is for... apple concepts?! Conceptualize about apples?

Personally - Not a big fan of the fonts, they somehow don't quite work together. I'd go back to the drawing board on this one. I'd like to be more helpful on that, but I'm struggling without having a better ideas as to what it is they do.

The tagline is too big, and it is odd suddenly having capitalized letters is the tag but nowhere else.

I do like the meshing A&C... but i think I'd start over. Get some clarification on the brief.

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