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ASTM International

astm-intl | Tue, 07/12/2016 - 18:37

Brief from client 

Client (self) has updated their brand

ASTM International logo updated to 2016 branding specifications

4 Comments

stavengard's picture
71 pencils
stavengard | Tue, 07/12/2016 - 19:07

Would be nice to know a bit more about this logo. Top part of " T " could be a little longer to go alone with " S ". " A " and " M " needs to be fine tune for their width and curves and their top portions could be modified to look uniform with a top potion of " S ". Then that slash must be more round, so, it doesn't look as a construction helmet - unless it is.

j.o.y's picture
238 pencils
j.o.y | Tue, 07/12/2016 - 19:10
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This overall looks balanced, but it appears there is more space between your A and S than the other letters.
I'm not a big fan of your secondary font. I feel like a thicker rounded font may look better. (this may be reinforced due to being in all caps???)

stavengard's picture
71 pencils
stavengard | Tue, 07/12/2016 - 19:19

j.o.y check a space between " S " center bar of " T " and " M " - it appears to be off as well. " A " then must moved away from " S " to make all spaces even. Agree with you on a subtext issue and think that is too wide versus a symbol.

Shawali's picture
1379 pencils
Shawali | Tue, 07/12/2016 - 20:07
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The kerning between the A and S could be slightly fine tuned but it's nothing really bad. The rest of the characters are perfectly fine.

Globally this look goods, well crafted and memorable, albeit a bit dated. It feels a bit like a logo for an import§export company from the 70's.

I agree that the word mark is not really necessary. ATSM is repeated and it's redundant.

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