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Brainjob ADV Agency

Brief from client 

Clever
Colorful
Smart
Cute
Lovely
Simple
Different

A logo design, for a special advertising agency. Istanbul/Turkey

21 Comments

Stephen Fitzgerald's picture
405 pencils
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I like it.

It be nice to see the dots on the J and I turn into eyes for the face.

But i like it.

Hokeyciii's picture
1 pencil

Thank u very much, Steve. Well, when i finished it up, i just tried to imagine the eyes. But i didnt want to remake it. I really wanted to try about it, but forgive me about it :) Cheers!

Alpreacher's picture
57 pencils
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Something is missing I think. It looks like a plastic brain model or like a man with his scalp taken off. I think it is possible to play more on the contrast of the image of the brain and the typefaces.

Hokeyciii's picture
1 pencil

Well, thank u Alpreacher for you valuable words. But i coundt understand the reason for putting this picture with your comment. U mean smth to me? If yes, this is something that is ugly for here. Cheers.

geracao ideias's picture
269 pencils
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I really like everything, color, shape, idea, concept... if I were you I dont change a thing. Congrats

Hokeyciii's picture
1 pencil

Thank u very much Paulo! Dont worry about me my friend, im not going change anything. Cheers!

MarceloDMnzs's picture
22 pencils
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Very nice job. Love the name. But your brain seems like a cloud. Steve have a good point... the dots. Or you use them as eyes or remove them, because in this position seems frog eyes. :)
I not sure about this smile ... seems cynical, like: I have a bad feeling about this agency. They will finish my job on time? They are creative but not responsible.

Hokeyciii's picture
1 pencil

Marcelo, thank u very much. For your comment, for your honest thoughts. And i got all the things u said to me. Well, it seems better with this brain through the idea. Clouds? We can drive it 'to get high' lol. Actually the smile is little bit devilish, but also familiar i guess. Thanx again, and again. Cheers!

hueroth's picture
247 pencils
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Hell yeah, I like it. But try to center the word with the figure, it seems to me you have to play a little with that. I am not a fan of very colorful logos but this one I really really like it.

Hokeyciii's picture
1 pencil

Marian! Thank u very much. Ure totally right, its not on the center part. Need some more clicks, but i dont want to lie, i just like it this way :) Thank u again.

hueroth's picture
247 pencils
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Mustafa , I am myself going in the "perceptual way" rather that strict measures sometimes because I feel like that and I advice other to do the same, if they feel so. I like your vision and your attitude.

Abbas Naqvi's picture
29 pencils

Hokeyciii boss agency name is fantastic trust me :) but logo is not going with the name... i am sure if you can come up with the creative name you can come up with the creative logo as well ... or may be i am not able to understand your idea

Hokeyciii's picture
1 pencil

Greetings from Turkey, Abbas. Thank u very much. Well, maybe u can be right, logo should be smarter and more shooter than this one, if we handle the agency name. Maybe there must be smth provocative. :)

Arthur Mamou-Mani's picture
32 pencils
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The logo is cool but the brain reference is maybe too litteral, can you abstract it more? Maybe by extracting curves instead of the actual grey matter? not sure about placing the smile too it makes us think of an open head. Maybe just the brain?

Hokeyciii's picture
1 pencil

Thank u Arthur. I got u, and i will make the touches. Cheers.

2423media's picture
163 pencils
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I think Fitz makes a good point about the dots of the letters being eyes. I would extend that to the two "b's" as ears as well as confine the brain within the shape of the head. The way it is now, it's almost like hair. I prefer the more random color pattern in within the brain matter as opposed to the half and quarter idea suggested.

radicalevel's picture
22 pencils
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I like the logo... but maybe if you separate the symbol of the "Brainjob" gives you another perspective of the idea... the part of the symbol that has the colors, I implied that it may be a candy store, is a bit literal in that concept... MMmm.... the dots in the "i and J", are part of the typography, falls a bit short without them...

hp_digitalstudio's picture
25 pencils
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maybe the "smile line" more thick, and use the frontal grey matter, with your same effect that puts at your logo

razerrath's picture
32 pencils
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I like the draft. But the coloured brain won't be recognised as easily as it should.

ManuelNeves's picture
60 pencils
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I think without the smile will be better ;)

Theo Brockmann's picture
121 pencils
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It would do with a few less curls in the brain.

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