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Coff A-E

Joe White | Mon, 04/08/2013 - 02:26

Brief from client 

Coffee logo for capsule coffee's

I'll attached a group of all logo's below to show the Dev, This is my favorite from the group, Place your bets. Its hard to tell..

9 Comments

Joe White's picture
46 pencils
Joe White | Mon, 04/08/2013 - 02:26

Coff - B

Joe White's picture
46 pencils
Joe White | Mon, 04/08/2013 - 02:27

All the Dev's

Shawali's picture
1378 pencils
Shawali | Mon, 04/08/2013 - 03:35
Idea
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Meh, I'm not a fan of this one. Definitely not on par with the glorious logos we're used to.

If you don't mind me saying, it feels kinda like you're just repeating yourself here.

Joe White's picture
46 pencils
Joe White | Mon, 04/08/2013 - 09:35

It's the first round of ideas, so more to come! well.. I quite like them all :) Nice clean and simple. Have had the feedback through already and will have some coffee bean ideas to come forward next round. I'll see if I can live up to my rep..

Joe White's picture
46 pencils
Joe White | Mon, 04/08/2013 - 09:32

What If I make it wood?

Joe White's picture
46 pencils
Joe White | Mon, 04/08/2013 - 09:33

Or some fictional food packaging?

Shawali's picture
1378 pencils
Shawali | Mon, 04/08/2013 - 12:29
Idea
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I like the wood one better. Especially the texture work on the main font. I would love to see it on a white background.

M@'s picture
345 pencils
M@ | Mon, 04/08/2013 - 17:50
Idea
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Symbol
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Typography
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Colors
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the version you have shown is my favourite one as well Joe, i dont no what it is but i cant tell at this moment if this logo is Wow-ing me or not.. i see it more as a logo for a coffee shop rather than a capsule machine.. It still looks really great though.. i would stay away from the version where you have done wood effect in the letters because apart from making it look pretty it takes away from the purpose of the logo and almost looks a little cartoonish. Really looking forward to seeing your next versions though with the coffee beans, i think with you creativity there will be something really special there to WOW me!

venusasaboy73's picture
28 pencils
venusasaboy73 | Tue, 04/09/2013 - 16:02

I really like the middle one in the second row. The one you used for the wood version. It seems like the most accomplished one in this batch.
Can't wait for batch 2. I love your style.

Version history