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CPTM

Bassam Hassan Zoghbi | Fri, 01/13/2012 - 21:18

Brief from client 

Sao Paulo railway line.

Well, it represents the integration of train and subway lines of the CPTM.

8 Comments

G13Design's picture
144 pencils
G13Design | Fri, 01/13/2012 - 22:07

Do you really see this as a logo on a railway line? It is so generic that it could mean anything. I think you should create something a bit more obvious.

JoshTMoore's picture
63 pencils
JoshTMoore | Fri, 01/13/2012 - 22:08
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The type does not work, when I think railway I think industrial and this just doesnt represent a solid strong looking font.

I do not like the color choices

The symbol needs a lot of work

Loose the box around the type

Work on positioning your symbols more to

I am not trying to discourage you from graphic design but, you need to study more about it before attempting another logo. It seems like every logo you put on here is just so far away from where it really should be. I would suggest looking into books such as logo lounge so you can see hundreds of logos and see how other people in the world are creating them. Dont every copy any ones ideas just look at styles, how the logo was executed and colors. Just doing that will help you more than you know.

Bassam Hassan Zoghbi's picture
Bassam Hassan Zoghbi | Fri, 01/13/2012 - 22:18

This is the original of the Company.

G13Design's picture
144 pencils
G13Design | Fri, 01/13/2012 - 23:23

Are they changing this? Other than the font and placement of the elements I think it rocks.

G13Design's picture
144 pencils
G13Design | Sat, 01/14/2012 - 06:06

Here's an idea~ give them an updated version of the original logo. Clean it up- center it and give it a decent font. LOTS of companies do that.

Bassam Hassan Zoghbi's picture
Bassam Hassan Zoghbi | Fri, 01/13/2012 - 22:19

The policy chains of colors is used in the layout of the stations.

phino's picture
35 pencils
phino | Fri, 01/13/2012 - 23:10
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i think you need to go to the drawing board again for this one. the symbol to the right really doesn't strike me as railway to be honest. but that's just my opinion. i think you should play and test out different options.

splashster's picture
124 pencils
splashster | Sat, 01/14/2012 - 01:58
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The original graphic mark is actually very decent, typography is not but... compared to what you made for them, the old logo is a superstar.

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