Online Shopping
S H A D | Fri, 09/16/2016 - 13:37
Brief from client
This logo has potential, please work on it more and resubmit. Take the time to take this logo to the next level.
The shopping cart and the WIFI signals.
Please help me friends to make this logo perfect.
4 Comments
Nah, it's not really working.
What do the wheels of the cart have anything to do with WIFI?
You got think beyond the purely graphic idea and think more in terms of concept, signification and only then translate it into graphic form.
What you did there is "ho, the wheels are represented by circles, like the wifi icon so let put some there".
See what I mean? It should make sense all the way while being simple and memorable at the same time.
Keep sketching a few hundred ideas and see what come out.
I see what you did here, everybody does and is not ok. Combining two symbols in this manner is to obvious and overcrowds the logo, be more discreet and more creative for this one, shopping is not always a shopping cart and online is not always wi fi. Go structural and try yo dig some more for both concepts.
For instance, online is the idea of instant connection, no matter the distance or the time, shopping is the idea of value, needs, or growth. This is what comes in mind right now, but don't be captain obvious as you are with this version.
Good luck with the next one!
I don't know, that seems pretty harsh guys. I mean, it's not great but...
Anyway. Yeah the idea's not the best but it's drawn competently. I deal with other people's logos ALL DAY and I've seen much worse. Those are nice clean lines with a decent weight and spacing. It's passable.
My problem is the font selection. That sh*t's got to go. Perhaps you could find something more complimentary to your symbol? But really try literally anything else and you're likely to have improved it. Sorry if I sound harsh.
Work on it more.