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Pacta

Brief from client 

Magazine about International Rights

The idea whas to relate with the balance (the object). Do you think that's visible/understandable, and what do you think about the brand in general?

13 Comments

Stephen Fitzgerald's picture
405 pencils
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This is pretty sweet as is! I like this more than the stamp version, it looks like it would be a Magazine co.

nameki's picture
5 pencils
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Like... I don't know about PACTA but like! LOL

nameki's picture
5 pencils
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Like... I don't know about PACTA but like! LOL

diogojnogueira's picture
2 pencils

Very thankful for the opinion Nameki!

BrendanLloydDesign's picture
35 pencils
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I don't think it's balanced because the lines give more weight to both A's in the PACTA. The text is cool even though it's just black.

diogojnogueira's picture
2 pencils

Hi Brendan! Thank you for the opinion! I tried to shift the rectangle above the A to the baseline, but it didn't sound good which led me to the present solution. How you think I could improve that?

vasiliostakos's picture
3 pencils
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Sorry, I don't like it. The only balanced are the As. All the other letters are in the air. I don't like the design of letters.

Sorry dude, my opinion.

diogojnogueira's picture
2 pencils

Thank you for the opinion Vasilios! The balance is the object not the concept of balance

Shawali's picture
1379 pencils
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Looks really neat. Good job on that one.

JoSetio's picture
12 pencils
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My initial impression is this: See the attachment.

So it goes for the idea and symbol.

Typography wise, actually I would give it a "So-So" thumb, if this critics has that feature.
Why?
I think: The typography of the logo is connected to how your magazine lay out and who the audience is. To me that typeface looks more techie and geeky. Maybe because everytime I see them it reminded me of the attachment below.

Colors, my comment: Black is good, it looks serious, and it also goes if your magazine just in case have to be in black and white.

Designed By Blink Designs's picture
1 pencil
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its fresh and looks straight

2423media's picture
163 pencils
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This is nice. I don't however get a feeling of "balance"

AbbaSez's picture
20 pencils
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Not bad. Well balanced. But I wonder if there's something more that can be done to tap into the concept of "International Rights" or even the fact that it's a magazine. As it now stands, it could be a typography logo for anything. Isn't there anything you can which helps communicate the mission of the organization. Or even the fact that it's a magazine (for example, one of the "A"s can be an upside magazine, tented).

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