Servants Heart by Design Logo
Kayla Roxanne | Mon, 07/07/2014 - 18:22
Brief from client
This is a personal freelance graphic design logo for myself.
This is a personal logo. It should both reflect design and servanthood. It is related to Jesus who was the ultimate servant, the red drop representing His blood. The typography should be technically sound and personal (being my own handwriting).
7 Comments
Much better than version1.
I don't think you need the red line.
I apologize if this is a rough critique, but I think you have a lot to reconsider.
I think you need to choose a different typeface, because it looks like you took one continuously line with the pen tool to create each word. Also, I don't think tilting the heart is benefiting the symbol at all, and it's not cohesive with the rest of the design. You have 3 parts of this logo 1. The heart with the blood splatter 2. the "servants heart" with the red line and 3. "by design". They aren't working well together. You need to think about unifying all of the elements on the composition. The red line just separates those two lines of type. By design doesn't necessarily need to have that much tracking. Usually from what I've seen, capital letters have that treatment, while lowercase have tight tracking. Here's some examples. (http://logopond.com/gallery/detail/216771)
(http://logopond.com/gallery/detail/216989)
(http://logopond.com/gallery/detail/216865)
i don't see the link between Jesus and design. And why you have to be a servant!
Needs an apostrophe, apostle. It's possessive... heart belonging to the servant, servant's heart. Also, service or servitude, not servanthood.
The overall composition combined with the title, especially the part "by design," makes this seem like a valentine's day card company. I do appreciate the explanation of why certain symbols are present and what they mean, but I'm not quite sure they make sense for a personal graphic design logo. I think you might have something with converting your handwriting, but that feels like the only personal part of this logo. Everything else relates to something (or someone) else.
This logo looks better but you have a problem of typography.
Really I read "Serwants" because the r and v are too curly and is really the slogan by design looks separated, like if be written after all the logo.
Good Look and sorry for my bad english
It's tough enough to read in this scale, imagine trying to read it in smaller print, on a business card. It will make people squint and half the time they would probably pronounce it incorrectly the first time (sewants?). Best bet is to choose a font that is friendly to being printed in a small scale. I like the heart symbol and the colors are ok. Just ok, not in love with it the color scheme though, but, whatever. Most important thing is that the company name be legible at all scales it is to be used for. Keep up the effort, it will pay off.