Stevia
David Tomas | Thu, 10/16/2014 - 17:28
Brief from client
This is not spam ! :)
It's not necesarly about a logo, but I would be very happy to receive some feedback about this package as a whole (colors, shape, message, typography ). Thank you!
15 Comments
While the colors are nice, I'd really steer clear of the green color space entirely to differentiate the packaging from Truvia (and every other stevia company) that use these greens extensively. Add a leaf if you want some green, but pick a new color that will fit with it well. Also, not feeling the collision between the top of the S and the bottom of the t and e. Will the sides have anything else or just solid blocks of color? Given the orientation of the logo text, I'd consider moving the 50% on the top towards the left.
Hi there!
Studying the "BIO" section in the stores in which this product will be sold, all products contains brown, dirty green, mud-like collors and natur paper and generally bad layouts. So, I guees this is a studied design, to fit the market is intended.
This green was not necessarily chosen to say "bio", but more to say "fun" and step out.
PS: I think that adding a leaf to say "Bio" is more clishee than the green color itself. Every bio/organic/eco friendly products has leaves. I find your aproach quite conventional and standard on that. Thank you for feedback.
Is “bio” a Euro-English term?
This green isn't going to “step out” or stand out, for that matter. Almost all of the greens used in organic food packaging are fresh and fun. Organic food packaging is dominated by cardboard brown, fresh green, and sage green: http://cl.ly/image/3H0O2r3P0D0i
Stevia is one of the few products where it truly makes sense for a leaf to be on the product. Stevia is extracted from the leaves of a stevia plant. I didn't even mean to say you should have a leaf, but rather meant it as a suggestion if you were so attached to the green that you must have it somewhere on the packaging.
Rethink the green seriously. It's not fresh and it's not new—it's cliché.
your thinking is to standard for me, sorry. :)
I think you're on to something here. Not much else to add then maybe a stylization of a sugarcane or a sugar beet. I know BIO packaging has a very simplistic design most of the times but maybe worth a shot. At least you wont be stuck to a boring leaf and will be able to put the actual plant its made off on it.
For the rest good job. It might have been easier to criticize this if we had a front shot of the packaging :)
another instance
Stevia isn't made from sugarcane or sugar beet—it is extracted from the leaves of a stevia plant. :P
Actually, you're wrong. This product is a blend of 99% sugar 1% stevia.
All stevia rebaudiana sweetners are blends, because stevia extract itself has a huge sweetening power. Other compounds are usually sugar, maltodextrine, sugar alcohols, etc.
Use orange or red.
Every product beside it will be green. What a way to stand out!
I see many red products on shelves. Everybody knows that red is the color that atracts the eye between all colors, maybe this is why red is the most used color on packages. Have you actually seen a yellow-green full covered, like this ? Can you give me a few examples? I want to study them. :)
Red is the most common colour used in advertising.
But not the most common colour for things with Stevia in them.
Which is green.
See, here you go. All of it green. Lots of it with yellowish green. The page just went on and on with examples.
well, I asked you if you ever seen something like this before, not something with green in it. :)
A Chrysler is not a BMW just because both have round wheels. :)
While that is true, if you put a green Chrysler beside a bunch of green BMWs... To me, they are all just going to be green cars. I don't know enough about cars to tell the difference, and they both have wheels.
If every stevia sugar product is green, then making a green package to fit in with the other green packages will not make you stand out. So, it goes the same for this. If I had to go buy stevia for whatever reason, I wouldn't even see your product design in the mash of others. I don't know enough about it to have researched product types of stevia sugars before I went to the store, Which was my point. Only a select few people would.
The rest will have just heard about BUZZWORD, go to the store, and buy it! They will pick the one that stands out, because it has contrast.
:)
I'm right there with you, Waffles. I was thinking orange.
1. if you can't tell a Chrysler from a BMW you have a serious issue :))
2. Not all sweetners have green-based packages
3. Just because you think orange looks better, doesn't mean you are right and this is because:
4. In the stores where this will be sold there are no stevia sweetners and no other green packages. I said this before, but why bother read? :)
I am asking opinions about the design itself, not bussines management counseling. :)