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Sumo Sushi

Brief from client 

Rejected from stocklogos. I wanted to make a logo for a sushibar.

I need some feedback. I really think this logo was good but it was not good enough. Thanks for giving me some helpful feedback

4 Comments

j.o.y's picture
238 pencils

No thumbs because I'm not certain how to vote.....
But darnit he sure is cute! He feels almost like a full blown illustration though, which could be considered too much for a logo. Maybe if you simplify him a bit, keep just the important parts- maybe lose the outline, the shadowing colors at the bottom and in his belt/flap thingy (?) and make that hot pink more of a red. Currently he is more sumo than sushi- maybe research sushi and find some of those elements you could sneak in???
Anyway, kudos on cuteness and Good Luck!

xKillswitch's picture
424 pencils
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I'm not entirely sure why this was rejected, either. A more detailed explanation for these things would go a long way.

As Joy suggested, there are certainly areas where you could simplify. But right off the bat, I notice it's hard to see the border of the white rice cake and the white background. Perhaps also make the symbol a bit smaller; it's dwarfing the text quite a bit.

Try these things and I'd imagine you'd have a successful submission. Again, I don't know any more than you do as to why it was rejected. Frustrating, I know, but what can ya do? Good luck. This really is a fun looking logo!

darkreixor's picture
76 pencils
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well apart of the text being too small compared to the symbol i'd say i don't see what's wrong with your design! i totally dig it!!

jazzerbet's picture
2 pencils
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Outlines maybe a litle more dark but logo is nicely done!

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