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Indeed the brief sounds like a yawn, which was my initial reaction when I saw this logo. Very generic and plain.
I'd say the choice of fonts is ok, they work pretty well together, though you have 3 of them, which is a lot. But unfortunately, creating a logo goes beyond just stacking fonts together. Globally it feels like you didn't spend too much time on this. Hence it's a bit boring and not really interesting.
Also next time, give us a bit of feedback about your logo. Is it a real business or just an exercise? So can have a clearer idea of what we're dealing with. Also it gives us the impression that you actually care about what feedback we might give you.
Can you tighten everything up? Don't care for the amount of leading. Also, nothing here grabs my attention. I just skim over it, and then I forget about it. Don't be so lackluster
4 Comments
classic,but bored
it looks like can be fit any "Wxxxxxx" company
change the second font and makes it smaller
I think the brief says it better than I ever could.
Indeed the brief sounds like a yawn, which was my initial reaction when I saw this logo. Very generic and plain.
I'd say the choice of fonts is ok, they work pretty well together, though you have 3 of them, which is a lot. But unfortunately, creating a logo goes beyond just stacking fonts together. Globally it feels like you didn't spend too much time on this. Hence it's a bit boring and not really interesting.
Also next time, give us a bit of feedback about your logo. Is it a real business or just an exercise? So can have a clearer idea of what we're dealing with. Also it gives us the impression that you actually care about what feedback we might give you.
Can you tighten everything up? Don't care for the amount of leading. Also, nothing here grabs my attention. I just skim over it, and then I forget about it. Don't be so lackluster