11th Hour
obvs | Tue, 07/15/2014 - 05:08
Brief from client
new logo for branding company (signs / apparel / digital print / websites). Must look modern, fresh and vibrant. Prestige without looking expensive. Existing premises is painted purple - work with that but not necessary as a primary option.
After deliberation around the office we've gone for a very clean sophisticated appearance.
3 Comments
I wouldn't be as harsh as Shane. I really like where this is going now. It's still a bit rough, but you got an really interesting symbol.
Too bad the whole thing is ruined by the font work. Keep things simple. No fancy stuff like overlapping characters. Maybe find a bolder font, maybe a condensed one, since the brand name is so long.
Also, work on a logo without the subtext. Have a version ready with one, but your main version shouldn't have one.
Keep it up!
The first thing that came to my mind that sums up all the client does is creativity! Maybe try to incorporate this into the logo some how
I think it would work better with the orange 'h' under the black 'h'
Maybe even try a version where the h's are all but overlapping, so like a thick looking h.