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Yeah, this isn't working. The 3f combination just doesn't click together, the diagonal line coming off of the f (which I'm guessing is there to try and represent the other leg of the x?) looks out of place, and the subtext is teeeeerrible. Way too thin, way too slanted, and REALLY poorly kerned. Look at the space between the E and the R as compared to the space between the I and the N- really off.
I'd start all over with a pen and some paper- sketch out a few ideas and see what you come up with!
5 Comments
What do you think?
it's bad logo. Try to think more.
what is bad about it?
This composition is not fun, not flirty. Please look for more expressive graphic symbol. (sorry for my english)
Yeah, this isn't working. The 3f combination just doesn't click together, the diagonal line coming off of the f (which I'm guessing is there to try and represent the other leg of the x?) looks out of place, and the subtext is teeeeerrible. Way too thin, way too slanted, and REALLY poorly kerned. Look at the space between the E and the R as compared to the space between the I and the N- really off.
I'd start all over with a pen and some paper- sketch out a few ideas and see what you come up with!