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ACURA logotype proposal

Brief from client 

No client, just for fun.

9 Comments

xKillswitch's picture
424 pencils

Now the N's have a trendy belt to wear. Stylish!

stavengard's picture
71 pencils

I'll be patiently waiting for your post with a favor to return, I have no problem with that.

xKillswitch's picture
424 pencils

There's the spiteful Felix we all know and....well, know.

Waffles's picture
233 pencils
Typography
updown

Instantly legible! I quite like this now.

stavengard's picture
71 pencils

Waffles, I showed this concept to my daughter last night and she said that she reads " ncurn", too.

Waffles's picture
233 pencils
Typography
updown

That is the power of the brain!
Fun fact: Most people read words in one go, as opposed to each letter, mainly by seeing the first and last letters, the shapes in the middle, and quickly filling it in. So, as long as all of the letters are all in there and the shapes are close, the brain auto-corrects errors.

Hree is a smpale of waht can hpeapn! Mnay popele can in fcat raed tehse wdors! Naet!

This is why editing text is so hard with just your eyes, and why sometimes neat ideas with logos, or words at all, can fall apart. Blame the brain, helping!

Shawali's picture
1379 pencils

Now it reads Acura alright.

If you wanted to give it a little twist, try to lower the crossbars to the bottom on the As, see what it looks like.

Shawali's picture
1379 pencils

Now it reads Acura alright.

If you wanted to give it a little twist, try to lower the crossbars to the bottom on the As, see what it looks like.

umdesigner's picture
3 pencils

If low horizontal lines down. I think that it says Shawalli, I think would look better.
as comment, in the previous version, I do read " acura".

Version history

  • Version 1

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    • T 33%
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  • Version 2

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    • T 100%
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  • Version 3

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