Advance Systems
Darbo Scalante | Wed, 09/26/2012 - 23:20
Brief from client
They work for the software business developing various solutions for them clients: accounting and administrative subjects.
An stylized "a", or a spinning symbol plus italic typos communicating the concept (going ahead) + a slogan as my own suggestion, they were looking just for the logo.
I tried to break the tension of the sans serif typos with the slogan rounded typography. Hope you like it, or hope you get something to help me.
6 Comments
Overall I like the idea, I like the shape, I like the type. But those colors... aahhhhh my eyes.
In all honesty I didn't see an "a" in the logo. What came to my mind first (with assistance from the green color) is the recycling symbol. The symbol looks well designed, but the colors ruin the detail of it. Please make the colors a more "muted" green or something not so harsh. The only software company logos I can think of with greens that bright are android and nvidia, and neither of those are as bright!!
Keep playing with the symbol. As for the type, as far as I'm concerned it looks OK. But others may disagree.
burning my eyes ha ? change the colors into something print friendly and eye friendly.
OH MY COD THE COLOR!!! Hehe, as everyone else has pointed out, that color has gotta go. It'd never ever print that brightly and more importantly it's just gross/too bright.
Moving on, the fonts are all things I've seen a ton, and it reminds me of some famous logo (I'm thinking Progressive or Advantage or something?) - but at least it's clean. I'd also think about darkening it up a bit- it's so light I can barely make it out! (But that could be made worse by the brightness of the logo, so perhaps changing that will make the text more easily read?)
Lastly, the symbol. The symbol is fine I guess, kind of boring and I really don't see an 'a' at all. But other than that, it's fine... I guess... I think the color is just really distracting me so perhaps when you upload a new version I'll take another look!!
You have to change that green, is just too green, and the types in the right is too small.
So… what do you think about this one? Sorry about that offensive color, jajaja!
In fact, i'm with you when you say that "a" isn't here. Instead, i feel a dynamic and innovative presence of the brand, does this has been transmitted? Or i'm becoming insane?
Thanks in advance!
i like the logo with the second color option above, i would also like to see the tag line under the name but so far so cool.