AIDL Logo
luwadurotimi | Thu, 11/27/2014 - 14:41
Brief from client
The name of the company is Aviation Infrastructure Development Limited, this is an Aviation related company, use your initiative.
I tried playing it simple, the swoosh represents the air on which all or most things aviation rely, the stick plane at the end shows infrastructural development, building something. and the move is from left to right meaning progressive movement. for colors I initially did one with all blue, as is the color that represents the sky, but adding red made it jump out a bit. I could still remove it, not sure about the red tho.
2 Comments
The plane is too thin, and it does not really look like a plane from the first glance.
Do you have to use a gradient? I think it is better without.
The colours are too vibrant and too American, have you tried darker shades?
Really cool idea. But as Mahayni pointed out, the symbol doesn't work. It's indeed too thin and globally way too different graphically from the rest of the logo.
I don't have a problem with the colors or the gradients. But be sure to have a gradientless version.
Anyhoo, good job!