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aima

moiiesan | Thu, 12/15/2011 - 23:36

Brief from client 

MEDIA

2 Comments

splashster's picture
124 pencils
splashster | Sat, 12/17/2011 - 01:18

Not really working for me as a simple acronym word mark. Not sure why but... I just can't sense typography is flowing naturally like it should in this type of logo.

G13Design's picture
144 pencils
G13Design | Sat, 12/17/2011 - 02:08

Splash- I had the same feeling and I have seen it before... My theory is (..and wondering if you agree..) that when the space between the letters is the same width as the letters themselves --it messes with your eyes. The negative space has the same weight as the type (make sense?)

Look at the "i" and the space around it.

Anyone else have a theory?

PS- all I see is this when I look at it... it just keeps drawing my eye (hence the lack of flow IMHO) --->

Version history

  • Version 1

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.