AIS Logo - Logistic Company
saxka | Thu, 10/24/2013 - 19:41
Brief from client
Logo for Amerigroup Integral Services
The arrow was removed since i couldnt make it part of the logo and now i change a lit bit the font and the angle of it adjusting it to some curves in the background to give the efect of moving which is key in the logistic.. What you guys think?
5 Comments
Cool Cool :)
I like this one the best. My critique would be to make sure the subtext is centered within the outer ring. Right now it's favoring the center. Nice.
Thanks I'll do that.
very nice :)
Don't know if you're still doing this, but I still want to give my feedback!
Definitely the stronger of the three. Love it! Along with what JonAkinston said about the logo alignment, you may do your piece even more justice by stretching the light blue "contour-edge lines" to the length of the reverse gradients in the center of your logo.. See the picture below!
To better explain what I mean I circled the parts where the light blue lines in your logo only stretch part-way the length of the inner circle. Drag these likes all the way to the edge (where the light blue outer ring is of your logo) to have a more cohesive flow with your text. As of now my eye is abruptly stopped behind the letters, in which the lines are only drawn to half the length of the logo and disappear - making it look a bit unfinished.
The yellow circle on that part of the "S" is also a nit-pick of mine. I notice that unlike the curves in the rest of your amazing looking text, this part is still straight and doesn't have that natural curve that follows the light blue stroke. Curving this portion like you did with the white space in the "A" and everything else (Even the top part of the S is curved!) would improve your design. Seeing the top part of the letter curved makes me suspect that you must have overlooked this part, lol.
I should also mention that I LOVE the shadowing you gave the edges of the logo. Very subtle touch! Can't wait to see your next revision!