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This is so off balance it's hard to look at. The 'flame' thing is super SUPER simple, to the point that it looks like this entire logo took about four minutes to create. I don't like the font you went with either- the main font is fine I guess, but the subtext is terrible. An italic serif font right justified under a bold sans?
I'd start over, try to be more creative and use better fonts!!!
I think the problem with the symbol is that there is no connection between the flame and akim other than the color swatch. It's a flame shape on top of the name seemingly randomly placed. The flame itself has a nice shape but perhaps too large for the name type. The tag line type doesn't fit.
3 Comments
This is so off balance it's hard to look at. The 'flame' thing is super SUPER simple, to the point that it looks like this entire logo took about four minutes to create. I don't like the font you went with either- the main font is fine I guess, but the subtext is terrible. An italic serif font right justified under a bold sans?
I'd start over, try to be more creative and use better fonts!!!
I concur with Sara, though I like the idea of a flame, ut what you got at the end doesn't work.
I think the problem with the symbol is that there is no connection between the flame and akim other than the color swatch. It's a flame shape on top of the name seemingly randomly placed. The flame itself has a nice shape but perhaps too large for the name type. The tag line type doesn't fit.