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Aleika

Brief from client 

Identity for a fashion jewelry online store, they are looking for strong empowered women ages 25-45, they want the identity to feel strong but feminine.

Trying to balance the icon, reduced some extra branches and slimmed the trunk a little bit, the tree in this options is completely symmetrical.

5 Comments

2m4's picture
9 pencils

Beginning to look like a international brand!

But like other people also mentioned...
Make the trunk of the tree thinner.

Pushkin72's picture
18 pencils
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May be.

Try to make the leaves asymmetrical. I think it will be better

xKillswitch's picture
424 pencils
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As the others have said, making the trunk even thinner and creating some variety in the leaves will help make this stronger. You had a bit of asymmetry in the previous version; I would have held on to that.

darkreixor's picture
76 pencils
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it looks nice, i agree with everyone above, the only thing i can add is, if i hadn't read the description i would have never guessed it is a jewelry store.

Alexun's picture

Thank you everyone for your constructive comments and opinions

Version history