AMS logo updated
paintedjeff | Fri, 08/26/2016 - 01:08
Brief from client
company that builds modular home communities, their clientele is wealthy elites, and large real estate developers
really got some great feedback from you guys, and I think the logo is shaping up nicely.
Not there yet, so, feedback welcomed!
thanks guys!
14 Comments
also re-worked the one with gradient. now not sure which I prefer, honestly.
also tried adjusting middle strip on S so it doesn't look "slapped on top" thoughts?
YYYEEEEESSSSSSS!!! haha this is such a massive improvement and everything i was picturing/hoping you would turn this logo into. Well done!
I Cant decide if i prefer it better with the gradients or without.. I will leave that up to you to decide.
Im glad you took the advice on board - it was definitely worth it
one more thought is about your subtext, i would try to make it span out the exact width and try to have each word directly under their initial
thank you so much. BTW, which of the last two look better? the one with the middle S strip in front or the one behind in terms of perspective?
I like the middle strip behind the bottom one. It makes a more natural folding pattern.
agreed. thanks.
Great job!
Here's what I would do. Use the gradient version where possible, and if you must use flat colors, you have that version as well to work with. Both work well, honestly.
Agreed with using the text to the same width as the symbol.
thank u! also, let me know which of last two designs on this page look better. I prefer the second...
Hooray!
:)
As a side note, it helps to use the "versions" tab to watch the logo evolve and notice the differences between each version; the strengths and weaknesses in comparison. It really is fascinating to put the final version side by side with the original, and seeing how much you've improved. This is no exception, great work.
ah! got ya. didn't even know that was a thing. lol. #future
Jeff, the only thing that I would like to mentioned is to try to match top of the " A " , bottom diagonal leg and two tops of the " M " with angular cuts that you made on the " S " and see how it will look. Well done!