APP XPRESS
Abicatiempo2011 | Mon, 12/12/2011 - 06:05
Brief from client
APP stood for Abulhoul Printing Press, an offset printing house... an diversifying into Digital Printing... They named it to APP Xpress.
I used their old logo and modified the CF icon into an X and then the PRESS texts to complete that became their approved logo.
4 Comments
Sorry but this looks very messy and there is no real creative idea in sight anywhere.
Why is 'a' lowercase and 'PP' in uppercase, why is that thin line connecting top of 'a' and bottom of the last 'p'? What are morse code dots and dashes doing inside big 'X'?
Your choice of typography is pretty strange and execution is amateurish.
I think you need to come up with a better idea and cleaner design.
I can see 2 ideas here: "aPP" and "XPRESS"
Pick 1 and then we work on that one.
Way too complex. Needs to be simpler and more iconic.
This thing is ugly. You need to re-think this through. Try to use CMYK for colors. Needs to be more vivid and creative.