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This logo represents an international freight forwarding company. Most of their business is related to air and sea cargo transport, hence the interconnection between the 'a' letters. Waves changing to contrails is another symbolic metaphore of their business, compatible with typographical symbolism. The colors should represent deep sea and bright sky.
Hi, because of color hierarchy (and obviously size), the first thing I read was aqua enterprises in the little thumnail on the critique page. Nothing on this logo remits to me the sense of transportation, it represents water an air effectively, but no what the enterprise does. Version 2 its a better idea, but still, not working for me.
quite boring tone so far. the colours do not really work, they clash. probably just use one shade of blue. There is not real unique graphic mark or idea here that would establish and identify this company. Quite forgettable.
6 Comments
This logo represents an international freight forwarding company. Most of their business is related to air and sea cargo transport, hence the interconnection between the 'a' letters. Waves changing to contrails is another symbolic metaphore of their business, compatible with typographical symbolism. The colors should represent deep sea and bright sky.
Hi, because of color hierarchy (and obviously size), the first thing I read was aqua enterprises in the little thumnail on the critique page. Nothing on this logo remits to me the sense of transportation, it represents water an air effectively, but no what the enterprise does. Version 2 its a better idea, but still, not working for me.
It doesn't have to be too obvious. Waves and contrails are suggestive enough.
quite boring tone so far. the colours do not really work, they clash. probably just use one shade of blue. There is not real unique graphic mark or idea here that would establish and identify this company. Quite forgettable.
My first thought: this is a water purifier company or a soda company...
Where is the reference to the cargo thing?
Prefer the second version is much better then this.
Simplify the ver.2 and it will be ok.
same here. i thought it was mineral water.