Asura Energy Solutions Company
Brief from client
New Durable goods consumer manufacturer and OEM producer needs a relatable american brand to expand their asian corporate arm in the Americas.
The company is concerned with the understanding that their products are produced from quality mined polymers.
The company is introducing a line of solar products and wants a strong manufacturing branding identity to boldly set them apart.
in researching concepts tied to celestial dietes, i came across the Asura. A power seeking diety from hindu religion. I feel that that core idea is what drives my client's working filosophy surrounding the upcoming launch of their new product.
Finding power in new sophisticated and innovative ways is what i hope this begins to communicate.
I look forward to your feedback.
3 Comments
I love the concept but it is really hard to read, especially the A's
Work on showing them more :)
cool idea!
Hi,
So I feel you've taken this to far down the artistic interpretation path and haven't considered functionality enough. A boring and dull logo is more useful to a customer than an illegible one.
So you've created something that you like the look of, now reign it in so that it works as a logo but also keeps the essence of what you like in this attempt.
Best of luck
Hey guys.
Thanks for the feedback. I'll go back into revisions. I was hoping to get strong feedback on legibility. Thanks.