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Firstly, I'm not sold on that "A ", it doesn't flows well with the rest of the letters. I can see a penguin in that negative space with a belly button and a line attached to it or it could be easily interpreted to some as a tiny steering wheel column. And now that negative space reads " C " to me. Work on the shape on a first letter - perhaps, inserting a carpenter"s hammer or hammer's head coming down on a nail - would be more to the point solution. Maybe adding some wood grain texture on lettering would benefit the whole concept.
5 Comments
Maybe the nail can be bigger, just little bite. And "building solutions" can be under the "VEWOOD". But allready good too. Very simple, very nicce.
Definitely make the nail a tad more obvious. And center your subtext, and this is is done. Good work!
Firstly, I'm not sold on that "A ", it doesn't flows well with the rest of the letters. I can see a penguin in that negative space with a belly button and a line attached to it or it could be easily interpreted to some as a tiny steering wheel column. And now that negative space reads " C " to me. Work on the shape on a first letter - perhaps, inserting a carpenter"s hammer or hammer's head coming down on a nail - would be more to the point solution. Maybe adding some wood grain texture on lettering would benefit the whole concept.
text is not centered, the A looks kinda weird
I have no idea whatsoever what the symbol is supposed to represent. I see the nail, but that's it.
I agree with Bapota, the A doesn't go well with the other characters. I usually advise against substituting a letter with a symbol.