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Boomerang

Brief from client 

For a food distributor

16 Comments

cristiano.togni's picture
1 pencil

Colors

cristiano.togni's picture
1 pencil

Version color 01

cristiano.togni's picture
1 pencil

Version color 02

Shar Dama Ka's picture
19 pencils
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Sleek Design, I also like the typography as well, maybe try to work on the symbol a little I don't know about the way it curves, only because a boomerang doesn't really curve like that.
Oh I also like the brown background and the yellow primary.

xKillswitch's picture
424 pencils

Yeah, we just had a bunch of boomerang symbols lately. It's a nice take on the idea, but it does seem overwhelming right now.

ietPt's picture
13 pencils

Koalas would be nice too =O)

Bariqo's picture
20 pencils
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hahahahaha sorry guys. The Boomerang week.

I'm not feeling the logo but the symbol has potentials. Right now it's saying banana to me and the yellow is too bright. McDonald's?? The font is good.

cristiano.togni's picture
1 pencil

Thanks for the feedback, I didn't know about the "boomerang wave" here. But it's my client's desire, he wants a boomerang stylized. About the symbol, do you have idea how to shape it better?

Shar Dama Ka's picture
19 pencils
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Ya know I cannot really think of a way to stylize the boomerang that would be able to translate to words, I guess just play with it nic a couple things out of the object and just see if you can make a cool pattern. I don't know though, maybe the symbol is working and I am just being to picky because I am a traditionalist when it comes to symbols (a curse and a blessing).
but just try an get creative with it and brainstorm some more, that logo felix posted is eerily similar to yours btw, it was on the first image page of google when you look up boomerang logo. So maybe try an veer away from that.

xKillswitch's picture
424 pencils

I actually like it as is.

From a non-design standpoint, I think "boomerang" is a blatant brand name, if that's what he wants as the symbol as well. But that's just me.

darkreixor's picture
76 pencils

ok it might lack originality and maybe it's been over-used but i like it.

Waffles's picture
233 pencils

It is a VERY nice boomerang! It is like when you see that logo with an apple, a light-bulb, or a tooth in it... but it is an amazing logo and you shed a single tear a clap with appreciation.

So yes, I like it.

Shawali's picture
1379 pencils
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Boomerang-related logos make me nervous, these days =)

More seriously, I dig this. Really simple, without being simplistic. Good job!

Cesardesign18's picture
58 pencils
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I understand!
and I'm surprised with all that has happened during the time I've been away.

Cesardesign18's picture
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On the other hand this seems nice and very good choice of font.

Leônidas Morais's picture
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Muito bom!

Version history