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Brand name: Fundarlo

Brief from client 

We sell personalized sublimated ceramic mugs and laser engraved tumblers. Along with other commodities that may be familiar with a morning kitchen environment.

A logo that represents a semi minimalistic professional design that uses the stems of coffee bean plants surrounding the a typography logo of the brand name.

3 Comments

Shawali's picture
1379 pencils
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Hi ! Unfortunately, I don't think this logo works.

First of, the brand name is unreadable. I kinda read "un sarlo". The way you arranged the type is way too complicated and overthought.

The circular coffee beans are in a vastly different graphic style than the logo itself. The feel like an afterthought and just complicate the logo further.

Isaiahtfolley's picture

I appreciate your reply, I'll be updating it, look forward to what you think of my next one.

adam32's picture
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Hello! Regretfully, I don't believe this logo is effective.

The brand name is unreadable, to start. I read "un sarlo" sort of. Your type arrangement is far too intricate and meticulous.

The spherical coffee beans and the emblem itself have many varied graphic styles. They give the impression of being an afterthought and further muddle the logo.

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