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Central PA Careers

Brief from client 

Job board website for Central PA.
The client wished to have 2 colors, Navy Blue and Gold.
I was to create a logo involving a briefcase with modern type.
Also was to incorporate the phrase "Jobs. Internships. Careers."

8 Comments

cooperads's picture
196 pencils
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Sometimes clients are wrong. You did what they asked for, but it doesn't really work. It is just the shape of the state with a piece of clip art put into it. I do like the keystone on the latch, but that's about as far as it goes. I would be interested in seeing what other ideas you sketched out.

Aloss's picture
1 pencil

I did not use clipart, thats for your input however.

cooperads's picture
196 pencils
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sorry.

joseleaponte's picture
9 pencils
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The symbol I see very weak, I think a lot of noise generates the right.
As I see the font kerning closing it could improve a bit.

The colors I like.
Sorry for my english.

dionisdei's picture
57 pencils
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It's too generic, play with it a bit, have fun, make it personal.

neviton77's picture
1 pencil
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very good job! typography and style were very cool. Just need a little better in the symbol.

visit and your suggestion in my work ...
http://www.brandsoftheworld.com/critique/layout-idea-design

Shawali's picture
1379 pencils

Dude, please don't post the exact same comment on every post just to have people comment on your own. That's kind of a dick-ish move. It just goes to show you don't give a rat's ass about other people's work.

Bob Bretz's picture
4 pencils
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I like the typography, but not the symbol. I agree that you should not try to stay so rigidly to the client's instruction. As a designer, it is your job to interpret their instruction into something that actually works...lol

One thought I have is you could combo the state and the briefcase...that is, a PA-shaped briefcase. That would simplify things a bit, and make your logo mark more unique. Just my .02

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