Cleaning Lady Logo
Pixel121 | Thu, 10/20/2011 - 14:44
Brief from client
Client offers residential cleaning to retirees. The brand was to reflect a 50's feel that would appeal to that generation. The bright colors and clean feel speak to the nature of the service being provided.
The feedback largely gave credit to the 50's style of the logo, reminding many of the advertising of the day. Client was very pleased with the results and has grown her business exponentially since the deployment of the logo.
3 Comments
I understand what look you're going for and I think you pulled it off. The only thing I would suggest is to add some simple and small symbol that is in the same style. It would pull everything together.
In the 50's this style was identifiable about the irregular shapes and angles amongst other style elements. The perfectly aligned squares are going against this preconception.
If you want to imitate the era, try pastelize the colors too.
It's not really the same era but worth a look.
http://www.designishistory.com/1960/saul-bass/