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co-graphic

Brief from client 

I wish to use this logo for my new design agency.

We do web, logo design, web design, SEO and ads. We use the innovation technologies and we wish to comunicate this idea whith our logo.

11 Comments

Alexi Vasiliou's picture
54 pencils

More explanation needed. If you're planning on creating a 'design agency', you will need to explain how and why you reached this conclusion. It can be complete bullshit if you like, as long as it's believable bullshit.

What innovative technologies are you communicating? It looks like a hook pulley to me, which is pretty old tech and nothing to do with the web.

What is the purpose of the orange highlight on the 'g'?

Text at the bottom is too small.

danieleaq's picture

co is for composition and the logo is made of a C and an O. The orange is because we like this color.

Alexi Vasiliou's picture
54 pencils

Co traditionally stands for Company, so you've got many years of convention to overcome before anyone reads this as you want to.

Also, liking a colour is a pretty weak rationale for choosing a colour.
I'm not saying they will, but what if all your potential customers don't like orange?

The words 'Drawing Board' and 'Back' spring to mind.

danieleaq's picture

you are right about co, but in Italy, where I'll work, co is simply co and could be a lot of things. Italians, believe me, don't think immediately about company.
What do you do about the color?

Shawali's picture
1379 pencils
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I like this logo. But the it's leaning too much on the left. Try to center the whole symbol with the text. The subtext is indeed too small and the kerning is way off.

Good job.

danieleaq's picture

I have to decide between this 2 logos... what do you thin?

Shawali's picture
1379 pencils
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Nothing says "thinking in the box" more than having your agency called "thinking out of the box". It looks nice, but the idea is dead in the water.

I'd stick to the co thing.

danieleaq's picture

you'r right!

Rafaelizondo's picture
10 pencils
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Your logo is really nice!, The compositios between the C and O is cute and the use of orange brings a good contrast and good psicologic topic.

I'm just not a fan of the text under the CO-Graphic, because is so tiny and can't be readable in many ocations.

Try remove it or make more bigger.

A nice work and Good Luck.

Sorry for my bad english

Shawali's picture
1379 pencils
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Dude, please stop apologizing for your English! It is more than decent!! =)

danieleaq's picture

Thanks everybody... And Rafa, your english is good enough!

Version history

  • Version 1

    • I 100%
    • S 100%
    • T 50%
    • C 100%
  • Version 2

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.