Connect 4 Life
Brief from client
According to a landmark 2012 study, nearly 40% of America’s homeless youth identify as lesbian, gay, bisexual, or transgender. The LGBT Technology Partnership has developed the Connect 4 Life project to partner with the tech community as well as organizations serving homeless LGBT youth to offer free cell phones and a limited service plan to LGBT teens experiencing homelessness. Studies have shown that this is a relatively easy structural way to get them off the streets
Develop a logo for Connect 4 Life that speaks to all stakeholders from potential sponsors and donors of the project to corporate and government entities while also connecting in some way to the problem and the youth.
The Connect 4 Life logo began as a stylized version of the command key.
The command key symbol is found in several places throughout history and has been used to signify important locations.
The symbol for the command key is used in Nordic countries as an indicator of cultural locations and places of interest.
Like a cell phone in the hand of a vulnerable LGBT youth, the command key provides access to otherwise unseen tools, a key principle of the Connect 4 Life program.
The heart-shaped upper right quadrant reminds us that the project is about people and humanizes the logo.
It also stands for the more than one-quarter of youth that experience homelessness after coming out to their families.
These were my edits based on some previous feedback
