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construction company

lilaj | Mon, 03/04/2013 - 18:04

Brief from client 

Nothing specific.

This is my first ever attempt at a logo. what should be changed?
how could I make this more effective?

thanks much for your time

5 Comments

briankav's picture
24 pencils
briankav | Mon, 03/04/2013 - 18:27
Colors
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My first piece of advice is 'sketch'. It looks like you've gone straight to the computer on this. Step away from the computer for your first hours work and just sketch and doodle your ideas. This will help you realise what works and what doesn't a lot quicker than you will on your monitor.

Next I would say try not to be so literal. Yea okay we can all associate a house or tool belt with the building trade, but lets try to be cleverer and not so direct.

And finally simplify. Your first attempt has way to many elements, and so looks fussy and complicated. Try to reduce down to the bare minimum. By doing this you'll get striking results everytime.

Best of luck.

briankav's picture
24 pencils
briankav | Mon, 03/04/2013 - 18:30
Colors
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You should also try and soak up as much of other peoples work as possible. I'm not saying copy, just surround yourself with good work by other people for inspiration.

lilaj's picture
lilaj | Mon, 03/04/2013 - 18:39

thanks Brian!

Shawali's picture
1379 pencils
Shawali | Mon, 03/04/2013 - 22:04
Idea
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Symbol
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Typography
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I totally agree with Brian.

Get as much inspiration as possible and feel it spread into your veins!

www.inspirationfeed.com is pretty cool website for your daily fix of awesome design.

As Brian said, this looks like it's been done straight on the computer. It's also way too complicated, too many thing happening at the same time and the composition is all over the place.

Good luck!

Seoquake's picture
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