Construction Dhir
xithium | Mon, 03/09/2015 - 22:13
Brief from client
New construction company branch of Dhir Inc.
No color preference
Strait to the point design
Its in French that is why Construction is before Dhir
Version A
Same Typeface as the other logo in the brand
Is the C needed in constru"C"tion for it to work better?
Should i add the "C" at the bottom of the shovel?
17 Comments
Version B
Hello Xithium.
Well, I start the critique with:
Idea: I think that excellent because you are looking for a symbol thats represent the company.
Symbol: I would suggest to you change by another logo idea. Think UX (User eXperience). What would you like to see? The tools of of the construction or the construction complete made?
Typography is OK!
I hope that i'd help you
Should i go in this direction?
Surtout pas!! =)
Ouch! Abort! Abort! You had something pretty cool and subtle with version 1 (minus the house) and now this is way too heavy handed! What was easily readable in the first version now reads "BHR Constrution"
Forget about the substituting a letter with the symbol, let alone across two words. It's very rarely a good idea and just messes with the general legibility.
Go back to version 1, remove the house symbol and keep that font and you'll be almost set.
So something like this?
Definitely. But I'd keep the font from version 2 for DHIR.
Also, I'd try to find a better way ton integrate "construction" into the mix. The proximity with the head of the shovel creates tension.
I was also experimenting whit this
Nah, super boring...
So this is what i get when i use the good Typeface and shovel idea
whit out the word construction interfering it works in French not sure about English
I can flip the shovel upside down so that i can put the tagline at the bottom
If i keep the shovel facing this way i can make a tiny house in the form or the shovel tip
Looks too much like a torch or something.
I'd play around with this idea more:
http://www.brandsoftheworld.com/sites/default/files/dhir_2.png
With hindsight, the serif font for DHIR works better. It serves the idea more subtly.
You're idea is okay, it seems like you are trying too hard to make it look like a construction shovel. The idea as it stands now doesn't work because it interrupts to flow of the words. It looks very forced and breaks the visual harmony. I would keep trying more ideas on the drawing board. If you insist on using the shovel then maybe just use it as a line in between dhir and construction instead. Keep working this has a lot of potential but a long way to go! :)
very interesting use of the shovel very nice job i think you should change your type
very interesting use of the shovel very nice job i think you should change your type