Create the next logo and business card for True Story
klebod12 | Thu, 06/27/2013 - 23:48
Brief from client
Name to incorporate in the logo
True Story
Slogan to incorporate in the logo
None specified
Description of the organization and its target audience
True Story helps businesses make decisions that better fit the needs of real people, their customers.
It does this by offering strategic consulting, research services and internal training to help with branding, communication, design or innovation challenges.
Typical clients would be challenger brands in FMCG, retailer, beverages, telco, finance and business services.
Our point of difference is getting one step closer to the customer and driving insights from them deeper into the business.
2 Comments
You do not need the border. Try refining the (R) the points needs to be worked on, also to me it looks more like a V than an R.
Try not using the gradient specially if you are planning to get it printed.
It's generally not a good idea for the symbol to be integrated in the font, but somehow this could work. But:
1- the green sign has to be redone. The curbs aren't good and it doesn't really flow well enough to pass as an R.
2- get rid of that border, it's doesn't bring anything to the plate.
3- ugly gradient. Get rid of it too.
4- what's up with the font? Why is the S cut on top? The kerning is all wrong.
Good luck!