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Day Fresh Milk
Abbas Naqvi | Thu, 03/26/2015 - 08:33
Brief from client
Dairy Land (Ptv.) limited. now looking for re-branding their Day Fresh Milk with the new & fresh look.
I dont like this as much a the first version. Mainly because of the symbol, i really dont like that sun but i like what you did with the "h" although it might work better on the "F". The yellow underline isn't working and kind of makes the whole thing look a little cheap. Another thing that bothers me is the way the subtext is rotated to fit the angle of the main text rather than the letters becoming skewed to fit the same angle as the main text but keeping them straight rather than rotated. if you get what i mean!
I will add that I'm impressed with the amount of work you have put into this but it may be worth working to get a solid logo before going onto the packaging.
I think this one looks the best as well. A few suggestions...
Move the milk splatter to the F instead. The top line already moves that direction, no need to add it to the H which should be going straight up and down. It looks more natural that way.
Add some strokes or something to separate the letters from the sun a little bit. The white on yellow is really distracting.
I definitely like this version the best. The only thing I would work on is the sun, I think its a bit awkward the way it is right now. Besides that I think this one is very successful! Makes me want to buy some!
8 Comments
Logo presentation...
It looks like someone was thirsty when taking the photos, since the last bottle is partially empty :)
I know, it's a mockup and not a real photo.
Out of the three, this one is the best. I'm not a super fan of the milk splatter on the H. It feels a bit forced and complicates the logo.
Anyhow, great job Abbas!
I dont like this as much a the first version. Mainly because of the symbol, i really dont like that sun but i like what you did with the "h" although it might work better on the "F". The yellow underline isn't working and kind of makes the whole thing look a little cheap. Another thing that bothers me is the way the subtext is rotated to fit the angle of the main text rather than the letters becoming skewed to fit the same angle as the main text but keeping them straight rather than rotated. if you get what i mean!
I will add that I'm impressed with the amount of work you have put into this but it may be worth working to get a solid logo before going onto the packaging.
Good luck!
I think this one looks the best as well. A few suggestions...
Move the milk splatter to the F instead. The top line already moves that direction, no need to add it to the H which should be going straight up and down. It looks more natural that way.
Add some strokes or something to separate the letters from the sun a little bit. The white on yellow is really distracting.
Good work overall.
best version out of the 3 versions you got so far!
I definitely like this version the best. The only thing I would work on is the sun, I think its a bit awkward the way it is right now. Besides that I think this one is very successful! Makes me want to buy some!
I like your work.
I believe that the sun strokes should be regular.