Easton Media
Brief from client
Publicity is one thing; hype another but delivering success in a venture is a different game altogether. We are not a cubicle based enterprise stifled by the layers of burdening leadership nor do we talk big about what we do. We are free thinkers carrying the torch of creativity and aim at inspiring change.
Easton Media works is all about people and we place our clients and employees at the centre of our business. We believe in branding success and delivering value to your highest satisfaction. Our mission is to share our experience, wisdom and expertise with you in the areas of
• corporate branding
• web solutions
• graphic design and
• online marketing services
All our services are aimed at multiplying growth and abundance. Your smile is our most important asset and we believe in creating enduring relationships based on trust and integrity.
Identity, persona, essence and promise are the defining pillars of branding which will give you the champion’s edge to beat competition. Smart branding establishes an emotional bond between the product and the customer, instils confidence, loyalty and credibility in the customer’s mind. Logos are the quickest way to express your brand and the true voice of your business elegance.
Our logo signifies a brand rising above the sea of competition, and outshining others. Like the rays of the sun, the light from your brand will reach the farthest corners delivering value.
The sun rising in the east is our main source of energy and provides us with light and warmth. Metaphorically, the sun signifies the light of knowledge that drives away the darkness of ignorance and helps us realize our full potential.Oceans have traditionally commanded a deep sense of awe and respect. Parallels are drawn to the ocean to signify abundance and humility.
We inspire change and as a team, we believe that we will definitely make a lasting impact through all our solutions.
2 Comments
The kerning needs some work here, e.g. the EAS part the letters are touching eachother.
for me this is not an agency logo. i see a sunset at the sea here so I associate this with vacation and travelling.
The water looks rather like a worm.
I have to agree with Oscar on this one. The kerning is a bit off on the EAS, but the rest of the logo with the sun looks fantastic. I love the choice of colors as well. The branding really looks more like a clothing company or something, and not so much an agency.
Overall it is a great concept that was well executed, I just don't think It accurately depicts what you are trying to brand.